Optimising business planning.

22 minutes

The economy is always evolving, and it makes good business sense to take commercial advantage of any changes that are occurring. That’s why it’s important to regularly review existing business plans and consider the strategic implications of both internal and external operating environments.

This video focuses on the strategic aspects of your business, with particular emphasis on tools that you can use to identify and leverage advantages in your market.

We’ll help you learn how to:

  • maintain your brand promise in a changing market.
  • identify changing market conditions and trends using PEST analysis.
  • identify strengths in your current business using SWOT analysis.
  • combine this knowledge to build a comprehensive business plan to optimise business opportunity.

This video may be helpful for anyone who:

  • is an existing business owner or manager who wants to refresh an existing business plan.
  • is an existing business owner or manager who wants to review the current strategic direction of the business.
  • is an existing business owner or manager who wants to understand the implications of a changing market place.
  • has recently started their own business, or is looking to start one in the future, and wants to build a strategic vision for the future of that business.
  • is looking to develop business planning skills.


For more information on how to write a business plan, watch our ‘Business planning’ video too.

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Davidson Institute

Whether you’re a budding business, dedicated community group or curious individual, our financial education resources are designed to help you feel more money confident. Powered by Westpac, the Davidson Institute is here to help you work towards the financial future you want.

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